quotes

“Our CD said that my copy saved an entire campaign. I might ask about adding ‘Copywriter’ to my title. Wayne, you’re stellar!”

“If you’re looking to improve your writing/ concepting skills, don’t miss this workshop!”

“I’ve never been to a workshop where I actually got what was promised — and then some.”

“An incredible experience. Worth every penny.”

“I now have the tips, tools and process to become a better writer.”

quotes

Friday, March 23
Communion Co-op
8:30 a.m. - 5:30 p.m.

WRITE MORE GOOD:
Better Communicating
Through Copywriting

Full-day workshop includes:
  • Lectures, individual writing time and group discussions
  • All course materials and notes
  • Breakfast, box lunch and closing reception

7% LEARNING TO WRITE.
93% LEARNING WHAT TO WRITE ABOUT.

This workshop is all about strategic thinking, problem-solving and process. Sure, you’ll practice writing clever headlines and interesting copy. More important, you’ll learn to identify your audience and discover what matters to them. Because the task of writing is easier when the communication objective is clear.

The content is presented in a simple, step-by-step format. For each step, there’s a brief lecture with examples. Then, you get to write. After that, you get to share your work with the group and learn from their feedback.

fig. 1: People love infographics

SAMPLE ITINERARY

Typical 1-Day Workshop
8:30Breakfast (included)
9:00Intro & Assignments
9:30Lecture 1 : Research
9:45Writing Session 1
10:15Group Review 1
10:45Lecture 2 : Message
11:00Writing Session 2
11:30Group Review 2
NoonLunch (included)
1:00Lecture 3 : Headlines
1:30Writing Session 3
2:15Group Review 3
3:00Lecture 4 : Body Copy
3:15Writing Session 4
4:00Group Review 4
4:45Bonus Round!
5:30Closing Reception(included)