“Our CD said that my copy saved an entire campaign. I might ask about adding ‘Copywriter’ to my title. Wayne, you’re stellar!”
“If you’re looking to improve your writing/ concepting skills, don’t miss this workshop!”
“I’ve never been to a workshop where I actually got what was promised — and then some.”
“An incredible experience. Worth every penny.”
“I now have the tips, tools and process to become a better writer.”
Friday, March 23
8:30 a.m. - 5:30 p.m.
WRITE MORE GOOD:
- Lectures, individual writing time and group discussions
- All course materials and notes
- Breakfast, box lunch and closing reception
7% LEARNING TO WRITE.
93% LEARNING WHAT TO WRITE ABOUT.
This workshop is all about strategic thinking, problem-solving and process. Sure, you’ll practice writing clever headlines and interesting copy. More important, you’ll learn to identify your audience and discover what matters to them. Because the task of writing is easier when the communication objective is clear.
The content is presented in a simple, step-by-step format. For each step, there’s a brief lecture with examples. Then, you get to write. After that, you get to share your work with the group and learn from their feedback.
|Typical 1-Day Workshop|
|9:00||Intro & Assignments|
|9:30||Lecture 1 : Research|
|9:45||Writing Session 1|
|10:15||Group Review 1|
|10:45||Lecture 2 : Message|
|11:00||Writing Session 2|
|11:30||Group Review 2|
|1:00||Lecture 3 : Headlines|
|1:30||Writing Session 3|
|2:15||Group Review 3|
|3:00||Lecture 4 : Body Copy|
|3:15||Writing Session 4|
|4:00||Group Review 4|