quotes

“Wayne helps designers remember that the message is the most important element in any communication.”

“I fell in love with design all over again. I remembered that it’s about the process, not just the product.”

quotes

To improve
your writing,
just change
your thinking.

May 18, 2012
McKinney Place
Dallas, TX

WRITE MORE GOOD:
Copywriting for
Visual Thinkers

For a lot of designers, art directors and other “visual people,” the thought of writing headlines and copy can be intimidating. But visual communication is still communication — and it often starts with a written idea. So in Wayne Geyer’s workshop, you’ll learn to put down the stock photo book, quit out of Illustrator — and maybe even change the way you think about the design process.

A COPYWRITING WORKSHOP THAT’S
NOT ENTIRELY ABOUT COPYWRITING

  • Learn to solve the communication, and then the design
  • Distill any creative challenge to five words (or fewer)
  • Learn to write boring headlines, and then make them better
  • Bridge the gap between strategy and creative
  • Write your way out of a wet paper bag