quotes

“I fell in love with design all over again. I remembered that it’s about the process, not just the product.”

quotes

To improve
your writing,
just change
your thinking.

October 17, 2014
The Highland Dallas
Deadline : Sep. 26

WRITE MORE GOOD:
Better Communicating
Through Copywriting

A COMMUNICATION WORKSHOP
FOR ALL KINDS OF COMMUNICATORS

We all communicate. Some of us even write copy. But the way brands engage with consumers is changing. So now, there's a workshop for creative professionals, marketers, salespeople, account planners and social media types that can help you:

  • Learn where good copy comes from (not just how to write it)
  • Build a rationale for your creative ideas
  • Distill any communication challenge to five words (or fewer)
  • Convey your ideas to peers and clients quickly and clearly
  • Practice defining clear messages that fuel stronger writing

Good copy is good communication. And good communication starts with a clear message. So, while this workshop will give you tools and techniques for writing effective copy, it's really about developing, defining and delivering your message in a way that truly connects. Along the way, it might even change the way you think about the creative process.